Having a high-quality website for your Multifamily Real Estate Syndication business is not a choice, but an imperative. A website is indeed one of the first platforms any potential investor and stakeholder would refer to find our more about your business, experience, approach and opportunities, and therefore it can be a make or break deal for you. If the investor resonates with your brand they are most likely to invest with you and vice versa.

Therefore a nice, professionally-developed website that presents your brand well in the market can help take your business to new heights. Now the question is what all you need to cover in order to make your website effective. Here are the initial three questions to begin with:

1. How should it appear to visitors?
2. What should it say to visitors?
3. What should it do to boost conversion from visits?

Building and designing a website from scratch requires considerable resources. When the agenda is creating an indelible impression on investors and the markets at large, businesses must follow a strategic approach.

1. The Hero/Cover Section

The Hero section is the first section of your website home page. The first element that a user interacts with when they land on your website. This section must express your vision for your investors. It is recommended to carve a Catalyzing Statement that reflects on your vision, approach and values.

Source: Elemental Equity

Also, the best multifamily real estate syndication websites are using a combination of SEO-enriched by-lines and a CTA (call to action) that encourages a user to take action. 

The content gives visitors an overview of your business. The CTA invites them to engage and approach you for more information.

Expert Tip: Your investors would be looking for passive income streams out of the investments from their active income professions, and therefore if you resonate on time and financial freedom, they would be able to connect with you faster.

2. The About Us Section

Consider including a brief ‘About Us’ section outlining the key details about you and your team. Also include your brief profiles highlighting your relevant experience and expertise in the industry. You should also talk about your core values.

It is recommended to feature a short video in which you introduce yourself and your company. Video works!

Source: Elemental Equity

Expert Tip: If you have a background from other industries such as technology, healthcare, etc. do mention about it. Create a story around your past professional engagements and share with your audience why you chose Multifamily Investing to achieve financial and time freedom.

3. The Portfolio Section

The portfolio section should highlight the deals you have closed and the projects that you are managing. This section would reflect on your experience and expertise in closing the deals, and establishes your credibility in the market.

It is recommended to highlight the best projects first. You can also mention the deals from which you exited in order to book a better IRR (Internal Rate of Return)  

Check out how to choose the right platform for your Multifamily website. 

4. The Testimonials Section

Featuring your past projects should be further supported by some testimonials from the past/current investors. Let the potential investors hear what your clients have to say about your track record. Sometimes we notice stock images and testimonials on some websites.

The best real estate syndication businesses, however, use genuine video testimonials from clients to have a meaningful impact.

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